Big Rock – 20 Years of the Eddies Big Rock is a fantastic brewery from Calgary Alberta. They market their beer a little differently than most in that they host an event every year where they ask their fans to create commercials for them. The winner walks away with $10,000 and bragging rights for the year. To promote the 20th anniversary, Big Rock asked us to create a funny video highlighting Eddie, the official mascot of the Eddies, as he walks the streets of Calgary asking people about the event. Check it out.